Oops, They Did It Again: Packaging Blunders That Are Comedy Gold

3. When 27 Is Approximately 40

In this funny yet annoying situation, a consumer bought frozen pepperoni pizza snack rolls with great enthusiasm only to find that the bag included many less rolls than claimed. Forty pizza rolls turned out to be a false promise since the real count was simply somewhat more than half that amount. This disparity could cause emotions of betrayal, particularly in cases when buyers have certain expectations based on the package. Laying all the rolls on a tray was a wise choice for the customer since it let them visually check the deficiency. It's a good lesson for any customer: double-check what's really inside a package that claims to have "approximately" a number of products. Such events can cause consumers to be more careful in their purchases and cause doubt about marketing claims. Companies should keep in mind that creating long-term trust depends on clarity and honesty in product depiction even as they try to draw consumers.