Oops, They Did It Again: Packaging Blunders That Are Comedy Gold
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7. A Staple Box With Almost No Staples
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In this funny yet annoying situation, we have to praise the packing crew for their masterfully misleading technique. Promoted as a basic need, this box proved to be practically empty, leaving the consumer in a position when they most needed basics. Although the client who discovered they were in need is probably not having fun, one can't help but picture the laughing of the packaging team pulling off this ingenious ploy. This is a typical example of expectation vs reality: the packaging gives consumers the impression they are buying a whole box of basics only to find it hardly includes any. For consumers, this form of deceptive packaging can cause emotions of irritation and guilt. This consumer expressed their discontent and showed initiative in returning the items to the store. Such encounters emphasise the need of integrity in the presentation of products. To keep client happiness and build confidence, companies should aim for open packaging. In the end, good relationships with consumers depend on open communication on product contents.