You Won't Believe These Photos Are Real (But They Actually Are!)

10.Thank Goodness They Rebranded

Advertisement

This distressing picture shows about 36–37 vintage McDonald's Happy Meal boxes stacked in what looks to be an inappropriate environment, producing an oddly disturbing panorama of fast-food nostalgia. The boxes reflect a quite different era in advertising sensibilities by featuring the original Happy Meal design and images from a time when McDonald's marketing approach took a notably different direction, including the infamous "Hamburglar" character - a mascot that basically promoted theft as a playful concept. The enigmatic environment of this collection gives the picture still another level of mystery. The well-placed crates and the obviously non-commercial surroundings point to either a devoted collector's display or maybe an unauthorised archive of fast-food artefacts. Depending on whether one considers the partially visible box in the cabinet, the exact quantity of boxes—36 or 37—indicates a significant gathering and begs concerns regarding the goal and source of this odd construction. The whole impact highlights how much McDonald's branding and marketing strategy have changed over the years, producing an inadvertently sinister mood.